As an MGU, do you want your clients to be thoroughly satisfied with your services? To set yourself up as a favorable alternative to a traditional carrier, you need several key qualities. Here’s what you should offer by way of professionalism and personality.
Your job is to evaluate your client’s risks and prepare a customized insurance program for them. Unusual circumstances shouldn’t be a challenge, nor should structuring a program that defies what a traditional carrier may use for inclusions or exclusions. While you are at it, make sure your own liabilities are covered with MGU insurance.
Cultivate a strong knowledge of your products, your geographic area or your market niche. While you can focus on more than one type of client, it is important that you have the in-depth information your clients need to purchase comprehensive and adequate coverage for their serious liabilities.
Your clients depend on your to handle their concerns and address their accounts with complete honesty and transparency. This means offering more personalized interaction, flexible working hours and due diligence in responding to their needs. Be responsive to your clients, even if it is news they don’t want to hear.
These three attributes can get you started on the path to a successful client relationship. Happy clients will lead to referrals, growing your business and profits.