Strategic Planning of Websites for Insurance Agents

People will always need insurance (and of course for some things it’s mandatory – auto, home), whether to protect valuable personal assets, or for business purposes, and everyone buys insurance sooner or later. Whether they purchase their insurance from a particular agency is usually determined by how the services and products are presented to them. People want to understand what they are buying, how it will impact them, and what is the ease in which they will be able to file a claim and get quicker results.

Many insurance agents will be vying for their business. Now that most people shop online, even for insurance products, it’s important for agencies to have their own presence. No matter what type of insurance is being sold, one thing will never change: consumers are using the Internet, not only to find insurance, but also to compare policies and pricing. Websites for insurance agents must have good SEO, be easy to navigate and be responsive to questions and queries. Without all of this it can be difficult to position a company online that can achieve a high level of success.

When building a website for any insurance business one thing of major importance comes to mind: conversions. An agent wants people to come to their website and either, submit their contact information, or make contact via telephone. Either way, this means that the site is generating interest, which helps to put the agency in a position to make a sale.

Hire a professional when building a website

This is easier than most people believe, as there are designers and developers all over the world who are quite capable of making well designed websites. Study other sites and take some clues from them as to what looks good and at the same time is easy to navigate.

Make it consumer-friendly

If someone is a visitor to a website and cannot find contact information easily then the website will likely fail. Above all else, make this as simple as possible. To ensure that contact information is easily accessible, include an email address and phone number on the home page (as well as every other page of the site). The header or a sidebar is a good location for this information.

Chances are that there are many insurance agents in the area. For this reason, doing something unique that will set the site apart from the competition is suggested. This will give the consumer added confidence in the products being presented. Websites for insurance agents don’t have to be complex; they just have to be well planned out.


photo credit: Darwin Bell cc