In the hyper-competitive market that is the insurance industry, it is important to stay ahead of the competition. Business today is conducted across a variety of digital platforms, and a comprehensive digital strategy is essential for successful insurance agency marketing.
In a market over-saturated with insurance options, driving customers to your website is the first step in securing a new account. Here is a three-pronged plan to make that happen:
Ride the SEO Wave:
Skillful use of search engine optimization (SEO) across a variety of platforms attracts more customers to a company website and converts leads to actual business. A strategy tailored to your agency’s programs, services and potential customers results in the inclusion of keywords that boost search engine hits.
Optimize Your Website:
Think of your website as the front door to your agency. An effective digital marketing campaign will go nowhere without an innovative, user-friendly website designed to attract clients ,and to keep them.
Harness the Power of Social Marketing:
Building a brand across a variety of social media platforms is an essential component of any comprehensive digital marketing strategy. A consistent, frequent presence across multiple social media channels, utilized in tandem with strategic, informational blogging, is designed to target a specific demographic audience.
Don’t fall behind the competition. Formulate an effective insurance agency marketing strategy that will grow your brand, and your business.