Building Your Presence

You work hard, and your business is growing. A strategic plan for insurance agent marketing can help you take your business to the next level. Many insurance agents know that they need to create a plan for marketing in order to get the results they want, but may be unsure of how to proceed or what aspect of marketing to focus on.

Components of Effective Marketing

Your marketing plan will need to be tailored to the specifics of your business, region and clientele, but all good marketing programs share these characteristics:

  • long-term planning
  • clear, consistent messaging
  • offline integration
  • conversion analysis

Developing a Plan

Before you implement a marketing strategy, it’s important to know what you want to accomplish, and how long it will take. Think about the volume you want to achieve, the type of customer you want, and the tools you will use to maintain and extend your customer base.

Crafting Your Message

When you know what your goals are, you can design the content and materials that will help you to achieve them in every medium. When you offer your customers information they can use, or help them to solve their problems, they will keep coming back. When you analyze their response and use it to refine your approach, your business will continue to grow.

Insurance agent marketing requires a commitment of time and effort, but the rewards to your business can be significant.