A good insurance marketing services company knows how to get you auto insurance leads, but how many of these leads are you able to capture? Put your marketing money to better use by converting more leads into sales.
1. Sales and Marketing Teamwork
Lead conversion is where sales and marketing meet. These two teams should work hand-in-hand to set up your conversion plan. Both teams should then meet together regularly to discuss their successes and challenges. Let individual members of the teams share their experiences and talk about techniques that have worked. The more input you receive in setting up and improving your conversion plan, the more successful your plan will be.
2. Understand Their Needs
During your first conversation, find out what your leads are looking for. Auto insurance leads are not all the same because people have different situations. Your ability to convert leads into sales is dependent on how well you show them that you will meet their needs. Ask questions to learn more about what they want. Take time to understand them. Make sure that the employees speaking to leads are knowledgeable and helpful.
Take Your Leads Seriously
Any work you do to convert auto insurance leads into sales is more productive when everyone involved takes the job seriously. If you keep your sales and marketing teams working at improving your conversion rate, and you take time to understand the needs of each person you contact, then the leads that your insurance marketing service company sends you can be rewarding.